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課程名稱 |
管理經濟學
Managerial Economics |
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開課學期 |
101-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
林修葳 |
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課號 |
GMBA7001 |
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課程識別碼 |
749EM0110 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二9,A,B,C(16:30~21:05) |
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上課地點 |
管一103 |
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備註 |
本課程以英語授課。Students without business academic background.
限本系所學生(含輔系、雙修生)
總人數上限：66人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1011Economics |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
PART I Markets & Prices
PART II Producers, Consumers & Competitive Markets
PART III Market Structure & Competitive Strategy
PART IV Information, Market Failure & the Role of Government
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課程目標 |
Economics |
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課程要求 |
It is expected that every student attend all classes.
In the event of a personal emergency, notify instructor before class. In order to maximize your learning and to receive credit for your classes, you must attend at least 80% of classes. (The students cutting > 20% of the classes will be Failed. )
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預期每週課後學習時數 |
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Office Hours |
每週一 14:00~17:00 |
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指定閱讀 |
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參考書目 |
Pindyck and Rubinfeld, 2012, Microeconomics, 8th edition, Prentice-Hall. |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Written assignments |
40% |
Two Written assignments (Individual), Two Essays (Max 15 Pages; GROUP ) and Five Case Studies (Group & Individual) Max 2 Pages Write-up |
2. |
Final exam |
40% |
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3. |
Class participation |
20% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/11 |
●First Day of Class ●Chapters 1 & 2 The Basics of Supply and Demand |
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第2週 |
9/18 |
●Chapter 3 Consumer Behavior
●Chapter 4 Individual and Market Demand
●Chapter 6 Production |
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第4週 |
10/02 |
●Case I NWA Case
●Chapter 7 The Cost of Production |
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第5週 |
10/09 |
●Chapter 8 Profit Maximization and Competitive
●Supply; Introduction to Market Structure & Profit Maximization
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第6週 |
10/16 |
●Chapter 9 The Analysis of Competitive Markets |
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第8週 |
10/30 |
●Chapter 10 Market Power: Monopoly and Monopsony |
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第9週 |
11/06 |
●Chapter 11 Pricing with Market Power
●Chapter12 Monopolistic Competition and Oligopoly
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第10週 |
11/13 |
●Case IIa De Beers Case
●Case IIb Virgin Mobile Case
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第11週 |
11/20 |
●Chapter13 Game Theory and Competitive Strategy
●Essay 1 Business Plan
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第13週 |
12/04 |
●More on Game & Information
●Case III British Case
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第14週 |
12/11 |
●Case IV Bitter Case |
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第16週 |
12/25 |
●Chapter17 Markets with Asymmetric Information
●Essay 2 Industry Analysis Report
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第17週 |
1/01 |
Happy New Year; Happy Holiday |
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第18週 |
1/08 |
Final Exam |
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